The climax to the 2010/11 Barclays Premier League season will be broadcast like never before in the Middle East and North Africa this Sunday 22nd May.
AD Sports will bring viewers closer than ever to the action on the final day of the Premier League season with simultaneous broadcast of all 10 matches, live and exclusive in HD.
The network’s season-ending coverage will include full pre and post-match analysis as well as both English and Arabic commentary for all 10 games. AD SPORTS 5, the lead English channel will also feature live bulletins allowing viewers to see the action as it happens from other games taking place at the same time.
Also on Sunday 22nd May, AD Sports will be producing and broadcasting a two hour season review, presented by Osama Al Amiri, reviewing and discussing all the highs and lows of the entire season with expert analysts.
The offering further strengthens AD Sports’ commitment to pioneering sports programming in bringing viewers in the region a new and enhanced sports coverage experience.
AD Sports Director Mohammed Najeeb and expert analyst Khaled Al Shenif will report live from Old Trafford for Manchester United’s home fixture against Blackpool on Sunday 22nd in which the newly crowned champions will get their hands on the league title for the 19th time.
At the bottom of the table, AD Sports presenter Hamed al Harthi and an expert Premier League analyst will cover Birmingham’s efforts to escape relegation away at Tottenham.
A reporter will also be based at Bolton’s Rebook stadium as the home side welcome newly crowned FA Cup winners Manchester City.
Mohammed Najeeb, director of AD Sports channels, said: “The efforts we have made to enhance our special coverage of the league, both throughout the season and on the final day, are testament to our ambitions to ensure our viewers in the region receive the highest quality coverage and analysis of the most watched football league in the world. We are always looking to offer new features and in depth analysis for our viewers to enjoy.
“The season’s finale will be a momentous day for some premiership teams, and a tragic one for some others but that is the glory of football and the Barclays Premier League in particular. Through this initiative we aim to guarantee our audience feels every part of the story as it unfolds in different parts of the UK, hence the reason for this big end-of-season operation.”
The investment and thought that goes into these special coverage features is aimed at delivering an unprecedented amount of original Arabic punditry on the final day of what has been one of the most exciting Premier League season’s ever, and the first in which AD Sports have been involved.
The Abu Dhabi Media-owned sports broadcaster acquired the rights to the Barclays Premier League in June 2010, and has successfully broadcast every one of the 380 games throughout the region, live and exclusive in High Definition.
The broadcaster also confirmed plans to offer new cutting edge programming for the upcoming Barclays Premier League season starting in August2011, to support the core offering of all 380 games LIVE and exclusive in High Definition.
“There’s a lot to look forward to next season,” said Najeeb,
“We’re bringing brand new programming, more in-depth analysis and improved coverage to our subscribers.”
Further announcements are expected ahead of the new season.