Webb Ellis Cup Begins Journey to New Zealand with Emirates Airline starting at the Burj Khalifa

Webb Ellis Cup in the Burj Khalifa Webb Ellis Cup in the Burj Khalifa

Emirates Airline, Worldwide Partner and Official Airline of Rugby World Cup 2011, is carrying the Tournament Trophy on its A380 journey from Dubai to Auckland today, while triggering a fresh buzz around Rugby’s greatest prize.


“The journey of the Webb Ellis Cup started off in London and demonstrates the breadth of our network and our A380 operations,” said Richard Vaughan, Emirates’ Divisional Senior Vice President, Commercial Operations Worldwide. “Through our partnership with RWC 2011 one of our main objectives was to make Rugby and Rugby World Cup 2011 as accessible as possible and I believe that we have taken a huge step in achieving this by our support for the Tournament and the network of routes feeding New Zealand that we have in place.”


Arriving into Dubai yesterday, the Web Ellis Cup was taken on a tour of the city including scaling the heights of the iconic Burj Khalifa and visiting Emirates Group Headquarters for a well-attended employee photo session.


Earlier today, as an exclusive opportunity for Emirates passengers, the Webb Ellis Cup was placed in both the Business Class Lounge and the departure gate for EK412, where it was welcomed by passengers making their way to Sydney and Auckland on-board the A380 superjumbo.


After Dubai, the Trophy will stopover in Australia before being delivered to Auckland, New Zealand on September 2nd– travelling all the way on an Emirates’ double decker and in time for Rugby World Cup 2011’s Opening Match on 9th September.


With 28 flights operating to New Zealand each week, Emirates has a rich heritage in rugby including sponsorship of the Dubai, South Africa, England and Scotland legs of the World Sevens Series, as well as being the Official Airline of USA Rugby.


Photo Caption: The Web Ellis Cup sits atop the Burj Khalifa