More than 450 enthusiastic participants ranging in age from 6 to 60 raised AED 56,000 at the second annual “Aloft Runs for Children” charity run organised at the Abu Dhabi National Exhibition Centre.
The success of this year’s event follows on from the AED 37,000 that was raised by more than 120 participants in 2010. This year’s target of AED 75,000 was very ambitious said Stephan Vanden Aweele General Manager of Aloft Abu Dhabi. “We wanted to set a very high target so we could really push ourselves to achieve this; we are extremely pleased with what was accomplished today,” he said, thanking all participants and event partners.
The event was held in support of Starwood’s global fundraising “Road to Awareness” initiative which aims to raise a total of $250,000 for UNICEF’s Educational Programmes in Pakistan and Romania.
Taking place 8:00 am – 6pm on Friday September 9th, the run and was open to teams and individuals competing for different prizes: most kilometres completed in 10 hours per team, best performance in the 6, 10 and 20km runs, youngest and oldest average team age, besides a special prize for fastest lap in the children’s category. For each km run, participants qualified for several grand prizes including trips, stays, dinners and health club memberships at Starwoood properties worldwide.
“Starwood’s ‘Road to Awareness’ initiative is a very well-planned and targeted endeavour for charity and a good example of what can be achieved by involving various communities across the world. We are delighted to have played our part in the success of this event,” said Christina Anthony, ADNEC’s Sales & Marketing Director.
Last years “Road to Awareness” fundraiser had originally planned to raise $250,000; however, the total contribution surpassed $400,000. This year, with more than two weeks before the completion of the fund-raising exercise, “Road to Awareness” looks set to replicate the tremendous success achieved in 2010.