The Dubai Sports Council (DSC) has signed a Memorundum of Understanding (MoU) with the Department of Tourism and Commerce Marketing (DTCM) to promote sports tourism.
The MoU was signed by Hamad Bin Mijren, Executive Director Business Tourism, DTCM and Dr. Ahmed Saad Al Sharif, Secretary-General, DSC at the DSC premises in Dubai.
“I am very happy to be here and represent DTCM in signing the MOU with Dubai Sports Council. Sports is an integral part of tourism and hold lot of growth potential for the promotion of Dubai as a year-round business and leisure destination”. noted Hamad Bin Mijren
“Since its establishment, the Department of Tourism and Commerce Marketing started supporting many sporting events and activities”. the DTCM official added
“The cooperation between the DTCM and the Dubai Sports Council started many years ago, but today we have put in place the frameworks that will ensure strengthening of this cooperation in all the sporting events that are held in Dubai” Hamad Bin Mijren said
“We have been exploring the possibilities of enhancing our efforts to promote Dubai as a sports destination in view of the enhanced facilities for hosting sporting events and also the ability to accommodate large number of visitors who come to participate in and watch these tournaments and other events” Bin Mijren ended.
Dr. Ahmed Al Sharif was pleased with the initiative that will eventually propel Dubai even higher as a preferred choice for the sporting world. “We have been involved in organizing some of the best sports events on the international calendar in the past few years. And now to have the Dubai Tourism and Commerce Marketing as our partner these events will get a much higher profile. This agreement is a win-win situation for both and Dubai will be the winner,” Dr. Ahmed said.
“In the past Dubai has played host to a number of international championships and competitions such as the FIFA Beach Soccer World Cup and the FINA Swimming Championships. And in the near future we have other similar high-level events lined up, and this signing can only take this forward,” Dr. Ahmed added.