Daman’s ‘Super 11’ Returns with a Wider Scope for 2014

Dr. Sven Rohte, Chief Commercial Officer at Daman and Eintracht Frankfurt Coaches with Abu Dhabi PE Teachers Dr. Sven Rohte, Chief Commercial Officer at Daman and Eintracht Frankfurt Coaches with Abu Dhabi PE Teachers

The National Health Insurance Company – Daman is pleased to announce the return of its popular Super 11 initiative with an even bigger scope this season in collaboration with Eintracht Frankfurt and Al Wahda Sports Club. Launched in 2013, the holistic initiative was developed to tackle child obesity through harnessing youths’ sporting talents and equipping them with the skills needed to live a healthy and fit lifestyle.
Daman’s Super 11 revolves around a football tournament for schools in Abu Dhabi where the top 11 players are rewarded for their individual abilities regardless of their team’s performance.
This year, the initiative has been further enhanced to highlight the importance of physical exercise in preventing child obesity by creating a programme specifically for Abu Dhabi school PE teachers and coaches. Over the past two days, two coaches from the internationally acclaimed football club Eintracht Frankfurt: Armin Kraaz, Youth Academy Director and Anton Schumacher, Head of education & welfare and U14 head coach, delivered the first of a series of bespoke training sessions created specifically for the PE teachers and coaches to help build a sustainable programme that will continue long after the league matches have concluded. In addition, the PE teachers are also receiving advice from Daman nutritionist concerning healthy eating and lifestyle, for the teachers to pass on these important messages to the children in their sessions.
Dr. Michael Bitzer, Chief Executive Officer of Daman commented: “Super 11 proved immensely popular last year and we are delighted to announce its return. Engaging children in physical activity is key in the battle against child obesity. By working with world-class partners to create a tailored programme for the region and using a popular sport such as football as a platform to engage youngsters we hope to instill a love for physical fitness and team sports at an early age. By doing so, we can create real behaviour change and together help shape a healthy and fit UAE.”
Players selected as one of this year’s Super 11 will have the opportunity to train at Al Wahda Football Academy for six months to develop their talents further. The Club will also host the matches for this season’s tournament.
Commenting on the initiative, Dr. Jamal Mohammed Al Hosani, Board Member at Al Wahda FC said: “We are delighted to partner with Daman on this key initiative and allocate our world-class pitches and experienced coaches to an important cause. As a club responsible towards its community, we feel that it is important for us to play a role in raising awareness on the issue and providing real solutions that will help improve the physical and mental fitness levels of future generations.”
Axel Hellmann, Chief Financial Officer at Eintracht Frankfurt, said: “It gives us great pleasure to be part of this unique and very special initiative for the second consecutive year. Encouraging children to take up sports and adopt an active lifestyle is crucial to shape the health of future generations. By sharing the experience of our renowned youth academy, with our underlying philosophy to develop football from the grassroots level at an early stage, we aim to help local coaches and teachers increase children’s football skills and well-being through sport and at the same time, demonstrate Eintracht Frankfurt’s commitment to Abu Dhabi.”
Super 11 League matches for participating schools will take place at the Al Nahyan Stadium with admission free for spectators. A full list of schools along with match dates will be announced at a later stage.
Last year, more than 600 children from 22 schools participated from across the Emirate in the Super 11 football tournament which took place between 16 November and 7 December.