Under the Patronage of H.H. Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and the Chairman of the Dubai Sports Council, Nike Middle East through its distributor Sun and Sand Sports announced that We Run Dubai will take place on December 19th at 7:30 am in Downtown Dubai. We Run Dubai is a 10k long race which comes as part of the global Nike We Run Series hosted by 14 cities across Europe, Latin America, and Asia and ranging in distances from 7K to a full marathon.
“One of our roles as the Sports Council is to promote the sports culture in Dubai,” commented Dr. Ahmad Al Sharif, Secretary General, Dubai Sports Council (DSC). “We are very pleased to partner with Nike for We Run Dubai this year as it offers a fantastic opportunity for everyone in the region to include sport in their lifestyle and challenge themselves to become better athletes.”
Through its products, services and communities, Nike aims to motivate runners and help push them to their limits. In the lead up to race day, runners of all levels can receive personalized training journeys by joining Nike+, the world’s largest running community, bringing together more than 20 million members from across the world. Nike+ also helps runners set goals, track performance and get the inspiration they need to become better athletes. In addition, The Nike Running Middle East Facebook page and Twitter account are the local community hubs for runners looking to train. Both offer tips and advice from athletes and coaches, as well as expert advice on which Nike Running apparel and footwear to train in.
Bringing the online running community to life, Nike holds ongoing Nike+ Run Clubs (N+RC) across Dubai to encourage runners to find inspiration and motivation from others. N+RC are being held thrice a week as follows:
• Fridays at 7am at Burj Park Downtown Dubai (Google Maps coordinates: 25.198329, 55.272864)
• Sundays at 7pm at Palm Jumeirah Track (Google Maps coordinates: 25.109261, 55.144830)
• Tuesday at 7pm at DIFC at the Gate Building (Google Maps coordinates: 25.214409, 55.282838)
Runners can also incorporate training into their fitness program with the Nike+ Training Club App (N+TC). Through the N+TC App, members can choose four-week programs or one-off workouts in order to chase their goals of getting lean, toned or strong.
Women runners can also benefit from the real-time N+TC classes held at Engine Health and Fitness. The classes are conducted by Nike Trainers seven days a week for free and are open to women of all ages. Contact 04 381 9999/ 800 ENGINE/ firstname.lastname@example.org) in advance to guarantee a spot.
Mr. Mohammed Baker, Deputy Chairman & CEO of Gulf Marketing Group, the holding group of Sun and Sand Sports, Nike’s official distributor in the Middle East commented: “We are very excited to bring back We Run Dubai, which highlights Nike’s efforts to cultivate and grow the running culture in the region. Nike has been enabling the running movement in the UAE for years through the brand’s latest running innovations and through the Nike+ app and the Nike+ Run Clubs. We will continue to do so by helping those who sign up for the race, all the way to the finish line.”
Nike offers the latest footwear and apparel innovations that will help athletes take their race goals to the next level. These include the new light, responsive and supportive Nike Air Zoom Structure 18 as well as the latest performance Dri-FIT Knit tops.
Registration is now open until December 6th for anyone over the age of 16 years. For adults over 21, registrations can be completed on this Nike We Run Dubai homepage: www.nike.com/werundubai. For those under the age of 21, registration can be done online, free of charge however, upon race pack delivery, any under 21 registrant will have to hand in a waiver signed by their guardian.