The Color Run returns to Abu Dhabi at the Yas Marina Circuit in March 2015

The Color Run returns to Abu Dhabi The Color Run returns to Abu Dhabi

The Color Run™ presented by ActiveLife returns to Abu Dhabi’s Yas Marina Circuit on Friday, March 27 

Entries go on sale at 9 am on Thursday, February 5
 
ABU DHABI (February 4, 2015) –The Color Run™ presented by Daman’s ActiveLife will bring a whole new world of color to Yas Marina Circuit in March when it partners with global phenomenon The Shine Tour to create a spectacular finish festival for thrill-seeking runners.

Bursting into Abu Dhabi for the second time on March 27, the event has undergone a vibrant makeover. Kicking off for the first time at 4 pm, participants will enjoy more color than ever before with the addition of a fifth color station, before being coated in fluorescent color and glitter at the fluoro-filled finish festival.
The Color Run™ is presented by the National Health Insurance Company – Daman through its ActiveLife initiative. The popular event will see a kaleidoscope of participants showered in vibrant colored powder as they pass through the course’s five color stations, with only two rules to follow: turn up in immaculate white, and cross the finish line plastered in color.

Dr. Sven Rohte, Chief Commercial Officer at Daman, presenting sponsor of the event, said: “At Daman we are very keen on providing platforms that enable the community to get active and kick-start a healthier lifestyle. The Color RunTM is an excellent opportunity to do this in a fun, unpressured environment and this year’s event promises 10 times the fun with participants shining in glitter and color at the end as the sun sets over Yas Marina Circuit.”

“The best thing about The Color Run™ is the excitement and happiness we see on the faces of every Color Runner, no matter what age, size or fitness level,” added Dr. Rohte.
The untimed event first burst into the UAE in December 2013, selling out in weeks and seeing more than 8,500 participants walk, dance and cartwheel their way around the course.
Further showcasing the event’s ability to inspire, uplift and unite communities, the Color Run™ presented by ActiveLife in Abu Dhabi last year saw Color Runners from one to 100-years-old take part at Yas Marina Circuit. And the most recent event at Dubai Autodrome in November 2014 saw 12,000 Color Runners soak up the incredible atmosphere during a day to remember for the whole family.

In addition to Daman’s ActiveLife, presenting partner and sponsor of the pink color station, a number of sponsors have already come on board to help spread the colored fun. Reebok has signed up as the official apparel and blue color station partner; with Nissan as the official vehicle and yellow color station partner.
The Color Run™ is a unique celebration of health, happiness, individuality and giving back to the community. Exploding in popularity since its January 2012 launch, The Color Run™ has become the single largest event series in the United States and is gaining traction around the world.
Organisers are urging hopeful Abu Dhabi participants to sign up when entries open at 9 am on Thursday, February 5 at www.thecolorrun.ae/AbuDhabi to ensure they are part of this unique event.

Entries cost AED 140 and include a Gift Pack, an event t-shirt, sweatband and color pack. In keeping with The Color Run™’s tenet of giving back to the community, $1 from every registration will be donated to Friends of Cancer Patients charity through the Just Giving platform.