Popularity of Etisalat Dubai Kids run soars as the registration opens

Etisalat Dubai Kids registrations open Etisalat Dubai Kids registrations open

Set to become the region’s most popular community event inspired by the ambition to nurture healthier generations, the Etisalat Dubai Kids’ Run supported by BASF, has now opened registration to the public, event organisers CPI Media Group and The UAE Athletics Federation announced.

Under the Patronage of HH Sheikha Al Jalila Bint Mohammed Bin Rashid Al Maktoum, the event represents the region’s first ever wellness-themed run and fun fair weekend for children, taking place on March 20 – 21, 2015 at the Dubai Media City Amphitheatre.
Promoting healthy living within the region’s next generation in a fun and exciting way, the Etisalat Dubai Kids’ Run, invites families, friends and children between the ages of 4 – 12 to come together for an action-packed event comprising various runs, exciting nutrition games and activities, interactive shows and community spirit, creating a fun-filled educational experience.

Kick-starting the weekend on March 20th, three different runs will take place back to back from 8.00AM onwards. Attendance to the two-day fun fair is free of charge for all from 8.00AM until 6.00PM. Children wishing to participate in the run are required to register online at etisalatkidsrun.com or on the day, for a fee of AED 100, which includes an Etisalat Dubai Kids’ Run t-shirt, sports bag, water bottle, and medal of achievement.

For ages 4 to 8 years, a 2 kilometre race will allow children to run accompanied by their guardian, while a second race will see 9 to 12 year olds run 2 kilometres unaccompanied, and a third ‘wheelie’ fun run for 4 to 12 year olds to run alongside family and friends for 3 kilometres.

The aim of the kids’ fun run is to educate children on the importance of healthy eating, proper exercise and the proactive pursuit of wellness. Bringing the entire local community together, the occasion will offer the opportunity to make new friends while enjoying the outdoors.
The event ties in with Etisalat’s strategy to create health awareness and foster community spirit among children. At the same time, it creates a unique platform for the company to engage with kids and parents in a fun and exciting setting.

Fares Hamad Fares, Vice President – Corporate Communications, Etisalat, said, “Technology has become all-pervasive. It is not just adults who are overdoing screen time. Our children are also becoming more and more confined to their rooms and screens, and less interactive and perceptive of their surroundings. Another alarming fact is that childhood obesity is at an all-time high in the UAE”.
“Getting kids outside and active is very important for optimal mental and physical development. As a telecom company, it is our responsibility to support such health-centric initiatives and promote living a balanced lifestyle that will benefit our future generations. For all these good reasons and more, Etisalat is delighted to sponsor this wonderful initiative that packages a serious message in a fun way”, Fares added.
Experiencing science in everyday life, parents and children alike will learn, with Supporting Partners BASF during the event, the importance of instilling curiosity and creativity into everyday activities with children with a specially designed Science lab on-site for exploring.
Lynn AL Khatib, Spokesperson at Nestlé Middle East said: “Being the official nutrition partner of the Etisalat Dubai Kids’ Run is part and parcel of our commitment in the region to raise a healthier generation. We have scientific evidence that nutrition education at a young age has a positive impact on kids’ knowledge and lifestyle behaviour. We will provide nutrition education to children and parents in preparation for the run through school road shows and the event’s online platform where they can find articles, tips and fun interactive games to engage their kids throughout the whole journey.

We know that fulfilling such a commitment will require parents, teachers, communities, private and public sectors to come together, united for healthier kids”.
Other interactive activities available will include a penalty shoot-out, face painting, bouncy castles, educational centres, plus more entertaining surprises on the day. The event has become so popular it has gained backing of sporting champion Lord Sebastian Coe, Vice Chairman of the International Athletics Federation and Chairman of the British Olympic Association.

Track Olympian Lord Coe said: “This is a fantastic way of getting children outside having fun and being active. It’s imperative that sporting initiatives such as The Etisalat Dubai Kids’ Run are heralded in the media in order to prevent a generation of children growing up less fit than their parents.”
In concurrence, Ahmed Kamali President of the UAE Athletics Federation commented: “Health is so important to everyday life. This event enables children, family and friends from all different backgrounds and different levels of fitness to come together and enjoy a fun weekend out of the house.”
Concluding: “And kids, be sure to look out for us at your school next month, when the team at Etisalat Dubai Kids’ Run will be visiting.”
For further information or to register for the Etisalat Dubai Kids’ Run online, please visit: www.etisalatkidsrun.com